How will this change the game with regulatory issues? Well, it’s a big monkey wrench. A pharmaceutical company already cannot control what people say about it, or its products, on various sites. But now people can express themselves with annotations that are, in essence, sidebarred on company sites! Can a company be held liable for, say, off-label discussions that happen on Sidewiki in association with a product site?
How Google Sidewiki will impact drug company websites | KevinMD.com
Kľúčové je to slovo off-label. Phizer za off-label marketingovú komunikáciu svojich liekov dostal megapokutu.
